UX/UI

UX IS NOT UI BUT UI IS UX

Often the UX is assimilated to the UI. the user experience would be limited to surfing a pleasantly designed site to access information, without typing lines of code. Indeed, the user interface is what makes the link between human and machine. It is therefore “the finished product” presented to the user that allows him to navigate easily on your website without requiring too much concentration. The reflections on the UI are the subject of many studies: what typographies to use? How to organize information to make the site as intuitive as possible? In short, the UI comes down to the organization of graphic and textual elements to offer an attractive package. However, for a user experience to be pleasant, working the UI is clearly not enough. It’s as if you’re wrapping an empty card in pretty gift wrap. Indeed, the UI must be the result of more in-depth work, the user experience or the overall consideration of user needs. The challenge of UX? Provide effective solutions to the (many) problems and expectations of Internet users. to think about a user-centered design. You will understand, the User eXperience is not comparable to the User Interface. The UX (user experience) is a complete process which takes into account the UI (interface design) but also the content, design, architecture of the site… It is a question of making life easier for the internet user so that he can easily reach his goal (purchase, search for information, …). A large number of parameters come into focus throughout the design of the site, but also after, with user feedback. Because if the UI is based on technical standards (no no, we do not put a yellow text on a white background), the UX is subject to the sensitivity of Internet users.

UX AND UI

In the jargon of web design professions, on often speaks, and more and more UX and UI (User eXperience and User Interface). If these two concepts for you are as understandable as a mathematical equation second degree differential, read on to light your lanterns. Finally, the UX takes into account the expectations and needs of the Internet user to bring them to concretize their action, all without much effort and in a pleasant, fluid, reassuring environment. The user experience would be summed up, according to Magnus Revang’s infographic, in six steps for the user, and in a multitude of parameters to consider for designers:

  • The site must be easy to find: which requires upstream SEO work
  • The site must be accessible: it is now necessary to design sites supported by the various terminals and technologies
  • The design must inspire and trust: you must therefore be consistent in the choice of graphics and think ergonomics
  • The site must be easy to use: it must be intuitive enough to make it easy to locate
  • The site must be credible and conform to the brand image: users must be reassured and convinced
  • The site must be efficient: the user must easily find the answers to his questions, and the site must be free of errors …
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